Marketing Campaign – Case Study

Campaign organic case study (simulated data) for July to August, design a landing page to improvement sales and capture of leads, this campaign is from a info product to friendly course; learn to sell on Mercado Libre — on-time payment $29, 30-day money-back guarantee.

1. Goals & numeric targets (measurable)

  • Primary goal (sales):

    Sell 10 courses in 2 weeks.

  • Secondary goal (leads):

    Capture 200 leads in those 2 weeks.

Traffic estimate:

Assuming an opt-in rate (visitor → lead) of 8%, you need:

Visitors needed = 200 / 0.08 = 2,500 visitors in 2 weeks.

Alternative conservative scenario:

  • If lead→sale is 3% → need ~333 leads → visitors ≈ 4,163.

2. Type of Audience

Público objetivo

  • Personas que desean comenzar a vender en Mercado Libre, especialmente aquellas con productos físicos.
  • Vendedores actuales que buscan mejorar su estrategia y acelerar ventas.

Creación de un customer journey básico para detectar puntos de dolor:

  • Etapa 1: Falta de conocimiento para abrir una cuenta y publicar.
  • Etapa 2: Dificultad para hacer destacar su producto frente a la competencia.
  • Etapa 3: Falta de confianza en procesos de envío y pago.

Cómo se estudió el público

Análisis de grupos de Facebook y foros de Mercado Libre.

Observación de publicaciones en LinkedIn y YouTube para identificar preguntas comunes.

3. Timeline (concrete dates)

  • Pre-launch (setup) — Jul 9–10, 2025 (2 days)

    • Finish landing (copy + CTAs), set up GA4 & Search Console, configure email provider (MailerLite/Mailchimp), create discount form and UTM parameter strategy.

  • Launch & active campaign — Jul 11 → Jul 24, 2025 (14 days)

    • Week 1 (Jul 11–17): Content push — capture first 80–120 leads.

    • Week 2 (Jul 18–24): Email nurturing, live Q&A, last-chance offers, showcase testimonials (marked as examples).

  • Post-campaign analysis — Jul 25–27, 2025

    • Review metrics, generate the portfolio report (simulated), lessons learned, next steps.

4. Channels & tactics (organic)

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