Lead Generation Page
This project is a lead-generation adaptation of the original landing page, focused on capturing user emails instead of driving immediate sales.
The Goal
The goal was to lower the entry barrier for users who are not ready to buy, offering a discount incentive in exchange for their contact information.
Page Structure
Hero section introducing the course opportunity
Value-driven content and benefits
Trust-building messaging and testimonials
Final section with a clear incentive (discount)
Simple email capture form with a focused call-to-action
 Implementation
The page follows the same design system as the original version but adapts the final conversion point into a simplified form structure optimized for lead capture.
Key Decisions
- Instead of pushing for an immediate purchase, the strategy shifts toward capturing leads by offering a clear and immediate benefit (discount).
- The form is placed at the end of the page to ensure users first understand the value before being asked for their information.
- The messaging reduces friction by emphasizing ease, low commitment, and instant reward.
Tools Used
- Figma
- HTML
- CSS