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Hi, I’m Iván.
I work on digital projects where structure, clarity, and purpose matter — helping ideas become functional websites and marketing-oriented digital assets.
This portfolio documents my work through practical projects and case-style posts, focused on how each piece is planned, built, and aligned with real business goals.
How I Think About Digital Work
I’m interested in how digital projects connect with real business needs.
Rather than focusing only on visuals or tools, I care about:
why a page or campaign exists
what it is supposed to achieve
how its structure supports that goal
I enjoy working on projects that:
have a clear objective
require organization and logical structure
benefit from marketing fundamentals and thoughtful execution
How I Work
I approach projects by first understanding the objective and constraints, then structuring the work before moving into execution.
My process usually includes:
clarifying goals and scope
organizing content and layout before building
applying marketing and SEO fundamentals
documenting decisions to keep projects clear, scalable, and easy to maintain
I focus on clean structure, organized work, and clear communication throughout the project, aiming to deliver results that are ready to be used and built upon.
What I Can Help You With
Landing pages focused on clarity and conversion
Marketing-oriented websites and campaigns
Structured digital case studies and documentation
SEO-aware page structure and content fundamentals
Project organization and execution clarity
If your project needs a solid foundation and practical execution, I can help.
Experience & Learning
I build my experience through hands-on projects and continuous learning:
Google Digital Marketing Fundamentals — Certified
Project Management Specialization (Google) — In progress
Everything I learn is applied directly to real projects, refining my process over time.
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