This portfolio documents the digital projects I’ve worked on, with a focus on marketing-oriented websites and campaigns.
Here you’ll find landing pages, marketing campaigns, and related digital work, presented as practical case studies that explain the context, structure, and decisions behind each project.
Below, you can explore my projects organized by type, showing how I approach digital work with clarity, process, and marketing fundamentals in mind.
This portfolio documents the digital projects I’ve worked on, with a focus on marketing-oriented websites and campaigns. Here you’ll find landing pages, marketing campaigns, and related digital work, presented as practical case studies that explain the context, structure, and decisions behind each project. Below, you can explore my projects organized by type, showing how I […]
Marketing Campaign – Case Study This case study documents the creation and execution of a digital campaign for an online course titled “How to Sell on Mercado Libre.” The project included measurable goal setting, landing page design and copywriting, SEO strategy implementation, analytics setup, and the development of an email marketing nurture sequence. The campaign […]
From Figma to HTML: Building the Landing Page This post documents the process of turning a Figma landing page design into a real HTML/CSS implementation. The goal was not just to replicate the visual design, but to translate the structure, hierarchy, and interactions defined in Figma into a clean and functional web page.Design defines intent; […]
Design a simple, engaging landing page for a local bakery to: – Showcase products– Build trust– Encourage direct orders through a contact form. This is a Single-Offer Marketing Landing Page focused on encouraging visitors to explore the products and place an order. It combines emotional appeal, product highlights, and social proof to increase conversions. While […]
Learning Figma by Designing a Real Wireframe For this project, I learned how to use Figma by creating a wireframe inspired by Mercado Libre. Mercado Libre is one of the largest e-commerce platforms in Latin America, similar to Amazon or eBay. Its structure makes it a great reference for learning how real marketplaces organize products, […]
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